1. make it un-fuck-up-able

meaning: When you’re multiplying brands & restaurants - keep it simple, keep it consistent, & keep it all about the provenance

2. no excuses, just solutions

meaning: Don't blame anyone, I’m not looking for excuses & scapegoats... give me some science or a solution to the fix

3. I've got a head full of broken biscuits & I love it!

meaning: I'm so busy & I’ve got so much going on in my head creatively, & I wouldn’t have it another way

4. Don’t try whistling with custard in your mouth

meaning: Geezer, don't try too hard & do too much at once… one job at a time